Denver Internet Marketing

Denver Internet Marketing is a leading strategic Internet services firm helping clients achieve their goals.  Clients see revenue, profit, market share, and customer loyalty objectives met through Internet strategies and systems.  Denver Internet Marketing partners with a diverse and prominent portfolio of clients, from medium-size organizations to Fortune 100 corporations. Originally founded in 1995, Denver Internet Marketing has offices across the United States and is known for being the most experienced, qualified and professional Internet consultants in the world.

Not an Ordinary Online Marketing Firm

In today's market, there is a broad range of online marketing opportunities. Successful online marketing depends largely on your ability to identify those that provide the best opportunity to reach your target audience in a cost effective manner. Denver Internet Marketing designs, develops, and implements custom web systems and integrated online marketing solutions that focus on brand awareness, audience development, and customer retention.

Search Engine Marketing

With research confirming that 70-80% of prospective web customers use search engines or search directories to find relevant content, search engine marketing is the most widely used method of attracting visitors to a website. As a result, competition is fierce at the top of the search engines. Denver Internet Marketing's search engine marketing services are designed to get your site noticed when potential buyers are looking for the products and services you have to offer. Our Search Engine Optimization, PPC Bid Management, and Trusted Feed services target the Internet's major search properties and attract the specific audiences that are looking for your  services.

 

INTERNET MARKETING SERVICES

 

Denver Internet Marketing (DIM) specializes in results driven online marketing solutions. By leveraging DIM's experience and technology, our clients benefit from increases in both traffic and improvements in conversion metrics. Our online marketing services are tailored to be synergetic with each other, and effective to our clients' needs.

Search Engine Marketing:

DIM's Search Engine Marketing solutions are designed to get the client's Website noticed when potential buyers are searching on the major search engines for the products and services they have to offer. We achieve this by targeting the major search engines and directories in order to drive self-qualified prospects to the client's site - the specific audiences that are looking for the client's products and/or services.

Website Design and Development:

Whether you are looking to launch a new site, or enhance your brand with new Web properties, DIM's experienced Website Design and Development staff can help. Work with DIM to properly produce Websites that are attractive and optimized for search engines and conversion.

Contextual Marketing:

Contextual Marketing is an online marketing methodology designed to be relevant to the target audience.  As the name implies, this direct advertising vehicle enables marketers to present potential clients with advertisements that are relevant to their needs. Depending on the technology and provider used, advertisements can be targeted to specific URLs and/or search results pages.

The application resides on the user's browser and has the ability to "read" every Website a user is visiting during a browsing session. In turn, this enables advertisers to instantaneously send targeted offers and/or content to an exclusive base of users while they are online.

Conversion Optimization:

Is your site producing to the best of its ability? Have DIM's team of experts examine your site to identify opportunities to achieve immediate improvements in customer retention and traffic conversion.  Traffic conversion increases the chances that the audience that views your web page will become a customer.

Affiliate Marketing:

If you're looking at creating an affiliate program, or expanding your list of affiliates on the Web, DIM can help. DIM will work with you to identify and recruit super-affiliates and track the results.

Email Marketing:

Email marketing is one of the fastest ways to spread the word about your business. DIM's email marketing experts will work with you to navigate and leverage this increasingly complicated online marketing vehicle.

Database Marketing:

Are you harnessing the power of your data? If you have calculated the cost of acquiring new customers, you have an idea of the value of your customers. DIM will work with you to maximize effectiveness of your customer data.

 

Web Design and Development

 

Denver Internet Marketing (DIM)  provides quality Web design and development focused on immediate ROI and achieving your key business objectives. From conception to deployment every detail of a site is carefully collected, analyzed, and implemented. Not only does DIM provide professional high-grade design and code development but also incorporates it's deep and unique understanding of search engine optimization making the site a powerful naturally optimized marketing tool that practically pays for itself. The USWeb approach to Website design and development centers around 5 core requirements:

    * Usability
    * Functionality
    * Look and Feel
    * Search Engine Friendly
    * Website Maintenance
    * Conversion Optimization
    * ROI Tracking

Usability

Every site that DIM develops utilizes clear and concise navigation architecture. By incorporating strong usability standards into the Website the visitor will reach their desired destination easily and more efficiently therefore generating a highly condensed ROI conversion.

Functionality

Whether it is an interactive questionnaire or a sales lead automation system, functionality plays a crucial role in maintaining a sites current visitor base and allowing the owners of the site to collect and analyze their customers. DIM specializes in creating dynamic systems that give a wide array of functionality to a site and the site's owners. This functionality can include such things as e-commerce, online customer support systems, content management systems, and much more.

Look and Feel

A first impression can quickly become a last one when dealing with internet traffic within a site. By leveraging an impressive look and feel a site can quickly capture the attention of a visitor and focus them on the desired content. DIM strives to make every site design unique and enriching to its target audience; by doing so it not only promotes the site's brand but also makes the overall visiting experience more enjoyable.

Search Engine Friendly

Ask most Web designers if your site is search engine friendly, and they will tell you about meta tags and submission services. This is simply not the right answer for search engine success. Search engine optimization is DIM's core competency. This means that when DIM develops a site it is developed with search engines in mind. Every page on your site will be indexed by search engines and receive fair placement.

Website Maintenance

DIM believes that clients want control over their Website. Clients are provided with the administrative tools needed to maintain their own content. Updating content items such as press releases, news, copy changes, and price changes will be made easy and cost free.

DIM also acts behind the scene as your Web Design & Development Firm. Changes such as linking, aesthetic changes or application enhancement can be done easily for existing customers.

Conversion Optimization

Selecting a Web Design Firm that also specializes in SEO takes care of people finding your site, but what about post click conversion optimization? DIM Web design specialist take conversion into consideration when developing your Website. Knowing which pages will show up for specific search terms, our Web design teams optimize those specific pages to convert into customers.

Return on Investment (ROI) Tracking

DIM believes that a Web development project is not complete if the client still needs the Web development firm to access data regarding the site. DIM develops each site with the ability to track detailed post click visitor information so that our clients can make informed decisions about their Web business.

For any inquiries regarding DIM's Web Design and Development services please click here.

DIM specializes in developing small topic-specific sites that contribute to a projects targeted traffic and ROI conversion.

Interactive Media Buying

 

When planning an interactive marketing campaign Denver Internet Marketing (DIM) works with the client to establish the goals and overall marketing objectives for the campaign. Once  DIM discovers all the needs, strategies are put into place to insure success.

Media planning is about getting your message to the right audience. Research and experience are your best allies in discovering the proper channels to reach your target audience.  DIM brings years of experience working with ad networks and publishers and brings their cumulative knowledge of all past campaigns to the table for each new client.

Creative Design

Knowing the channels for the right audience is only one piece of the puzzle. Creating ads that catch the eye, present a call to action, and enhance the brand are as important as getting them in front of the right people. Leveraging the latest rich media technology, as well as innovative designs helps get your ads noticed and clicked.

Analytics-Traffic Management

DIM knows that results cannot be assumed, but measured. That's why  DIM has created the most comprehensive ad management tool in the industry, ADCurve. AdCurve was created to give the real information in real time, and in a format that is easy to understand. Analytics is not about generating paper, it's about generating profits.

Viral Internet Marketing

Creating an online buzz campaign can create a brand lift that no amount of media spend can replicate.  DIM creates campaigns that get people talking. Creating online games, starting an industry blog, being talked about in a popular chat room, or mentioned on the right websites can generate an active interest, even evangelism in your brand.

Search Media

DIM is the leading search marketing firm, and that expertise extends into search media. Overture and Google AdWords are a crucial part of any online marketing campaign. Being found when your customers are searching is essential.